50% of customers already buy the Pro devices. Why waste money on developing ‘standard’ models when they could likely go to a bi-annual update schedule but just offer the older Pros as a cheaper price as the ‘regular’ ones.

This would up the anticipation, remove the diminishing returns of annual updates and be better for the environment. 2 years would give the engineers longer to iron out kinks.

They could offset the balance sheet by making OS updates available earlier for Plus subscribers and charging for things like satellite and AI services which cost a fortune to run.