Apple have done a pretty good job of convincing the marketplace that phones should be, to quote a famous brand reassuringly expensive. In other words an average customer has been conditioned to see a $849 iPhone and a $399 Android phone and wonder what they are missing out on by buying the cheaper device.

How long they can keep this going though is anybody’s guess. A lack of ProMotion or USB 3.0 on the standard iPhone is the 16gb storage situation all over again.