Carl St. James
May 13, 2024

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Apple's advert was not there to crush the art but compress it, to show how far product convergence has come. Would a similar advert crushing utensils that left behind a swiss army knife have the same backlash?

Consider the hypocracy of somebody protesting this advert but typing their backlash on a phone of some kind. I doubt very much it was mashed out on a T9 Nokia number pad whilst they were trying to squash their Walkman, Moleskin, Sony Handicam and a Gameboy into the back pocket of their jeans.

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Carl St. James
Carl St. James

Written by Carl St. James

Making sense of modern technology, design and culture.

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