Apple's marketing for this was all over the place. It was as if they had tried to sell the new Mac Pro to a mass consumer on the basis it can run teleconferencing and spreadsheets faster than anything else out there. Yours for $7000.

The real market for the Mac Pro of course is with industrial contracts and large firms who can easily swallow the cost. The same applies here. At $3500 the Vision Pro is a sophisticated, inexpensive piece of industrial equipment designed for a swathe of professional users.

It is both utterly wasted and a waste of time for a consumer marketplace. In terms of entertainment it does nothing a VR headset at 10% of the cost cannot already do (or indeed a $99 Nintendo handheld from 2013)