Carl St. James
Jul 18, 2023

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Feedback 2: Apple’s marketing is all over the place with this.

The iPhone was a brilliant device because it solved genuine problems with phones. Go back and look at how Steve Jobs points out how a hardware keyboard is always sat there whether you want it or not; make it software-based and context aware ands you have a bigger display.

Other devices like the Watch and AirPods also solved issues, even minor ones. Even setting the time on an old watch was difficult. Cables can be a nuisance.

The Vision Pro solves hundreds of problems. But they are all in my workplace and none of them are at home.

Do you see?

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Carl St. James
Carl St. James

Written by Carl St. James

Making sense of modern technology, design and culture.

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