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I don't think Jobs could have stopped phones becoming the commodities they are today. The iPhone 4 pretty much nailed the template from the off and that was under his watch.

What he would have done is added some common sense to phone and software design. Phones got bigger but the OS stayed the same; that would never cut the mustard under Jobs.

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Carl St. James
Carl St. James

Written by Carl St. James

Making sense of modern technology, design and culture.

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