I stand by original thoughts on the Ultra. Its an aspirational product for city workers and the like who maybe go for a day hike in the peaks a few times a year and want to appear more adventurous on the outside.

Its like how Apple markets their ‘Pro’ iPhones with professionals using them for photoshoots and video but in reality we know its never used this way at all; people just aspire to that lifestyle image.

Its for people like me who happily go for a weekend hike but will probably be charging things comfortably from a warm YMCA bed instead of outside in the wilds in a tent.