In the UK we had a run of marketing with Bella Ramsey using Apple Intelligence to quickly summarise emails she didn’t read to blag her way through a meeting. Were these shown in the US? I thought it quite a good way to show how AI can be a cheat code for getting things done!

GPT and Gemini effectively require command prompts to work, albeit understanding a much wider variety of inputs that DOS or Zork ever could. The end user must type instructions in to get them to do anything. Apple Intelligent conversely removes that and bakes the AI directly into the OS rather than running it as another app.