Jobs wouldn't have passed half of what Apple launches these days. The unergonomic placement of the camera button alone is testament to that. Since his tragic passing Apple have been reacting to market trends rather than creating them.

Apple still know how to innovate of course. Their M-series processors shook up the stale computer industry to the point that competitors are finally catching up with exciting hardware. Thinner, lighter but with better battery was always the holy grail.

We can also level the lack of hardware and software innovation at the wider industry. Android phones aren't really any more interesting than iPhones; they just look that way. A folding spoon is still a spoon.

Walk into any second hand phone store and they're all arranged backwards. When the part of a device you never see and is likely buried in a case becomes the marketing tool you know they're all in the same boat.