Nimra, I wish more UX Designers would read this article!

I find extreme pushes in UX to be both anxiety and anger inducing. Like many people I have my own internal way of processing things and seeing a large finger on screen tapping an icon whilst removing my choice to experiment and do what I want is normally an instant uninstall from me.

Using subtle digital nudges rather than outright taking over, in much the same way an Architect or City Planner might use pathways to subtly funnel people towards one desired route is the best way.