The A17 is the proverbial bomb for me. As an iOS gamer having a device that can play actual PS4/5-level software is on another level. The app parity gap is something that barely gets mentioned and whilst is largely a victim of circumstance (mass market $400 phone OS vs middle class buyers) it is very real. I might buy an S23 Ultra if I can get Procreate for the S-Pen for example.
An average buyer might play with the S23 Ultra in a phone shop but then wander into the Apple Store and see games they play on their PS5 at home running natively on a 15 Pro. It doesn’t matter if they’ll ever buy those games, they are buying the idea that their phone can run them.