There is a lot to break down with the Vision Pro.

Despite the sofa-dwelling models the price point aims the device at the same industrial customers who buy Mac Pros and for whom the cost is a drop in the ocean compared to the lab and workshop equipment they normally buy. In this market it will thrive.

To the home user I don't see much to buy into beyond floating iPhone apps. Is a parent really going to wear that during a kids birthday party?! Do you really want to play Apple Arcade games on your 100" private cinema when you have the PS5 library available?

There is also the flip-side of WWDC. The iPhone arguably got the least love out of every OS update yesterday. Not giving its bread-and-butter customers a cool new feature to keep them satisfied whilst concentrating on an expensive, niche headset (however cool it may be) is a good way to anger your shareholders.