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We definitely need more blog posts about crisps!

Like I mentioned on your YouTube post, Apple knows this is an aspirational product for the London office and weekend hiker crowd as much as those gnarley extreme sports guys from the promo reel.

I am also a weekend walk (in the Peak District, my backyard) and pub and crisps guy and I’d happily buy one as well because I love the Apple Watch and think it looks damn cool.

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Carl St. James
Carl St. James

Written by Carl St. James

Making sense of modern technology, design and culture.

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