When you consider that the average consumer upgrades after their 3 year plan is up, which Apple and there infinite market research budgets will know a lot more detail of than us plebs, the iPhone 15 looks like a great buy for anyone coming off the back of an 11 or 12 device.

I will say that I’m still annoyed at their deliberate underspec’ing of the regular model just to make the Pro ones stand out more rather than finally adopting industry norms on the regular and pushing the Pro further forwards. Is manual camera modes or Pencil compatibility too much to ask for?